Monthly Archives: September 2008
Cool Hunting for Award-Winning Campaign
This week was a big one for Levi’s® and our colleagues at H&K Beijing as the Coppers Fall Collection ’07/’08 Launch Campaign won the “Most Effective Use of PR” award at the Asian Marketing Effectiveness Awards 2008! I’m a … Continue reading
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fashionable Compassion
The latest issue of Dumplings, e-newsletter from my company is ready to serve. And I am very happy to share with you an insightful article on China’s Generation Y from Dumplings written by one of my colleague Derek Sandhaus. Fasionable Compassion The first half of … Continue reading
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100 Best Global brands
Coca-Cola is still the world’s most valuable brand, according to Interbrand’s just-released annual list of the Best 100 Global Brands. The brands with the biggest growth in the past 12 months were: Google, up 43%; Apple, up 24%; Amazon, up … Continue reading
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Call For Vote – My Party My Way
The campaign – MyPartyMyWay – by Sony Ericsson Australia invites dance music lovers to create their ultimate party – exactly how they want it. I have designed my Dreaming party so please take a moment to walk through the Poster … Continue reading
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Unlocking Cool
I have found this good presentation, modern and visual about COOL. COOL is Unique, COOL is Cutting edge, COOL is viral and COOL is very good for business. So, can you find ways to infect your communications campaign with COOL? … Continue reading
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ON=OFF
I have received a very insighful briefing made by the trendspotters at trendwatching.com which discuss how the online and real worlds are interconnecting. “More and more, the offline world (a.k.a. the real world, meatspace or atomarena) is adjusting to and … Continue reading
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Born Designer Online
The Sims 2 H&M Fashion Runway Contest was a cool online campaign of H&M and Electronics Arts and a good example of how to communicate with the Online Oxygen Generationand how new media can be leveraged to engage and entertain … Continue reading
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Unexpected Destination Branding Campaign
Destination branding is becoming a very hot as more and more countries/ cities/regions are trying to stand out from the crowd to attract investors, FDI and today’s new breed of tourists. As winter is coming into Queensland, The tourism board … Continue reading
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That’s My Agency
Just to share a video we just created to introduce our office to new comers… You’re welcome… http://www.tudou.com/programs/view/bn24qtot7lc
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Impact: 840 Million Opening Ceremony Viewers In China. But For Who?
Sports Sponsorship is really a great marketing tool for driving awareness and for brand building. There is no doubt about it. The Games and the Opening Ceremony are the greatest sports events of the year for brand building in China. … Continue reading
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